Nike Rise - Philippines
A premium TV series giving young Filipino basketballers a shot at greatness
Nike Rise Philippines (5x25') is Nike's first ever prime time TV series. It follows a group of 24 players, chosen from thousands of hopefuls, as they journey to Manila to eat, sleep, and breathe basketball under the leadership of former Philippines national team head coach, Chot Reyes. At stake: the chance to win one of twelve national basketball scholarships.
Shot over 6 weeks, the series shares the kids' highs, lows and inspirational backstories. We see them train with international sporting icons such as LeBron James and Manny Pacquiao before displaying their skills, in a stunning series finale, before a capacity crowd inside the Philippines’ biggest stadium.
Nike Rise Philippines became the most-watched series on TV5 of 2015, cementing Nike as the #1 sports brand in the Philippines. Most importantly, it gave 24 kids a shot at greatness: to prove that they could overcome adversity and achieve more than anyone could ever believe. With 12 of the players winning scholarships and tryouts with colleges, Rise ultimately changed their lives forever.
